Wednesday, August 22, 2012

How can we increase condom use among men?

 Marketing campaigns can double the likelihood of condom use, according to a study published this month in the WHO Bulletin.

The study showed that people were twice as likely to use condoms, on average, if they were exposed to marketing methods, such as an effective supply of locally-branded condoms, compared to those who had not come across marketing campaigns. Similar results were also found when analysing condom use in the most recent sexual encounters. Condom use again increased significantly, with rates almost twice as high on average, after they had been targeted at consumers in a marketing drive.

[SOURCES -- Text: WHO; Image: from Bel-Ami Online]